Some people might think it is silly for me to ask you where your visitors are coming from. Folks suppose it is silly because they do not think too much about where there current visitors are coming from. Instead they are more concerned with where the next visitor is coming from.

Well, let me share a little secret with you. To better determine where your next visitor could come from, it is important to know where your current and past visitors came from.

This is the deal. With all of the available advertising resources available to us, some work well and some do not work at all. The resources that have worked for us well in the past will continue to do so.

For example, if you run an ad in an ezine, you might get hundreds or thousands of hits from one ezine. The truth is that since that ezine is of a limited size, you will only get a certain number of visitors from the one ad. Each ezine in and of itself has limited value to you, but there are other ezines of a similar nature out there.

The trick is to find what works and stick with it. If an ad on one website generates substantial traffic, that same website will continue to generate similar traffic over the long-term.

Our greatest advantage in the Internet world of business is that we can use technology to effectively track our advertising methods and locations. By looking to the past, we can put ourselves on a solid footing to build for tomorrow.

Simply placing ads wherever we think might do the trick is a sure-fire way to drain your advertising budget in a hurry to no benefit for you. It is far better to study what works and then to use that information to build on your successes.