Concert tickets have already become the biggest money maker for a lot of bands in the industry. The money made off a Coldplay ticket is definitely no exception. In an age where a musical group can sell millions of copies of an album in its first months of release and take in large fortunes doing so, it's interesting that the real money is coming from other places.

It was in the seventies when the music industry first realized how much a live show could be worth. Massive shows by some big named bands back then transformed the way things were looked at and pop music concerts became a money making machine instead of a mere promotional tour. The hot ticket Coldplay is offering this year is not going to be any different. After all, when a group can release a new album to nearly a million sales in its first week alone it doesn't need a tour to rake in more sales. No, selling this years Coldplay tickets is a hundred percent a business of its own.

With ticket prices going up, however, promoting ticket sales is becoming a harder sell. When fans may only be able to afford to see one of their favorite performers live instead of being able to buy tickets to all of them, promoters are stuck with the task of making their show stand out. No matter how famous a group like Coldplay has become and no matter how much word of mouth there is about their tour, to actually sell out each and every Coldplay ticket is a difficult task.

That's why this time around, those who are promoting the Coldplay tickets have hit on a few new ideas to get people interested. The first big push is taking major advantage of the internet and band websites. This is an obvious move nowadays for any popular music tour because, like any other business, the internet has totally changed the way things are done. That's why you won't see a lot of people lining up at booths for their Coldplay ticket. Everything these days is done through virtual ticket booths. This sounds pretty standard but what it actually means to a sale is staggering. While it used to be virtually impossible to sell out even one show in less then an hour, these days entire tours sell out in practically seconds. So getting and maintaining the interest of credit card wielding fans is a huge deal. Getting them online is even huger.

So this time around Coldplay has kept a large number of their tour dates and locations a secret. They are refusing to announce them to help with a campaign to increase interest in their website. For every thirty thousand hits their site gets, they'll announce another concert. This is marketing magic because it keeps fans on the edge of their seats. It keeps fans going back to read about the group. It keeps fans going back to let the band advertise to them.

As well as that little scheme, British quartet is also giving away a few prize packages to their loyal fans. This practice is pretty much standard these days. Fans can now win themselves free coldplay tickets, a phone call from the group and a visit backstage after a show.