Almost everyone feels a bit nervous about delivering a presentation before a group. Some people would rather undergo a root canal than experience the anxiety of giving a speech.

Follow some basic guidelines for preparation and delivery, and you can transform your nervousness into positive energy that achieves the results you desire.

The secrets to successful presentations are simple, based on common sense. Many people, however, fail to employ them.

Step One: Purpose

Whats the purpose of your presentation? There are many reasons to make a speech or announcement, and you need to clearly define your goal. Do you have to deliver bad news to your department? Do you require a decision from your superiors on a problematic business situation? Do you have a solution and want to convince people? Are you trying to sell a solution or product?

Most presenters try to persuade their audience to buy into specific ideas. They must sufficiently inspire and motivate listeners to take action or give the green light to act on suggested solutions.

You need to lead your audience through the decision-making process so members can go through it with you. Unless they believe they own the decision, they wont act upon it.

Its critical to avoid spelling everything out for them. Let them see what the problems are and which decisions are needed. They will then be happy to engage in finding solutions and enthusiastic about acting on them.

Step Two: Know Your Audience

Your audience is not merely composed of the people youll face when you deliver your speech. It also includes those who may be influenced or affected by your proposal. Before you think about what to say, you must determine who your audience is and what theyll need from you to buy into your argument.

Make sure youre selling the benefits of your solutionnot the features. For example, if your new program benefits the company by saving time and money, this is what you should emphasize. It will appeal to your audience much more than any discussion of actual program features. Always focus on your audiences interests.

Step Three: Structure Your Presentation

Most of the time, its wise to open with a story that reveals a picture of the problem at hand. Stories engage people, especially if theyre personal and real. They create an authentic connection and grab peoples attention. Remember: Your first 30 seconds are the most crucial.

Follow up your story with an honest analysis of the problem, and back it up with research statistics. The Internet makes this part of your task easy, but be cautious about spending too much time on stats.

Then, present the solution. This is the good stuff, as people want to know relief is in sight. Spell out the benefits to your audience.

Strengthening Your Presentation

If you use slides or PowerPoint graphics, dont become overly attached to them. They should supplement your talk and illustrate key points, not deliver the presentation for you. Dont use graphics that contain every word you say, and never read directly off the screen.

Limit text to subheadings, which should be large enough to read from the back of the room. Dont talk to the screen instead of your audience. And always be prepared for the possibility of a power or technological failure; bring handouts and have an alternative way to deliver your speech in case theres no screen.

Managing Anxiety

Some experts suggest memorizing the first 60 seconds of your speech. If you do this, make sure it sounds natural and authentic. Because youre likely to open with a personal story, introduce yourself and explain why your topic is so important to you. This makes the first 60 seconds sound natural, even if you memorize your text.

Dont draw attention to your nervousness by telling your audience about it. You can share your feelings, but not your anxieties. Your goal is to present yourself authentically, as a real human being.

Dont fidget or fiddle with your hair, clothes or body parts. Practice your speech in front of a mirror as often as you can, and minimize nervous tics by standing behind a podium, if necessary. Practice drawing a deep breath for instant relaxation.

Patsi Krakoff, Psy. D.

Patsi Krakoff, Psy. D., of Customized Newsletter Services, and The Blog Squad, is dedicated to assisting professionals create and maintain quality newsletters, ezines and blogs, as well as to leverage their online presence through intelligent marketing strategies and automated systems.

Patsi has a doctorate in psychology and experience in journalism. She is author of hundreds of articles available for use in coach/consultant newsletters. She custom designs ezines and blogs.

She is author of ?Secrets of Successful Ezines?, ?Build a Better Blog System? and "Confessions of a Reluctant Blogger: from Boring to Brilliant in 30 Days," with Denise Wakeman.

Together as The Blog Squad, Patsi and Denise hold weekly teleconferences, ?Conversations with Experts: Building Your Business Off and Online?. They also run the Blog to Book Project, an online private tutorial blog for professionals to write and create a book using a blog.

She is a graduate of San Diego State University and the Sorbonne in Paris France where she lived for 18 years. She lives in Del Mar CA and Ajijic, Mexico near Guadalajara. She and her husband Rob are avid tennis players.