Having a downline can be golden. A downline is a group of folks who have either signed-up or have already agreed to at least look at what you send them.

There are currently many ways to get a downline on the internet, and more coming all the time. For example, promoting certain programs, such as surf exchanges, may allow you to build a downline. This can be a pretty good way, but you must check into the particulars of the specific program you are using, because some will not allow you access to your downliness E-mail addresses. In other words, you will only be allowed to E-mail your downline from within the program, and they might also restrict whatever advertising you are allowed to do. It all depends on the program. Some are different.

There are quite a few downline clubs popping up all over the net. Again, you would be well advised to check-out the particulars very well, as often you must do a lot of recruiting before you are allowed to advertise to your downline, and sometimes what is presented as free turns out to be an incentive to up-grade, before you are really allowed to use the service that you have worked very hard at building up!

But why not collect your own leads?

One way to do this is to offer a free gift if, a person sends their E-mail address to your autoresponder to get more information about your product or business opportunity. There are plenty of places to get software or E-books to give away. You must make certain that you are free and clear to give whatever it is away, of course. The software or E-book will usually tell you right up front if you have the gotten the rights to give it away or resell it when you acquired it.

One of the easiest ways to create a lead capture page is to look around and find an autoresponder that gives you codes for making web forms, such as sign-up boxes that will allow visitors to sign-up for your autoresponder.

Just paste this code into a web page, offering a free giveaway, and then put your page into surf exchanges. Some exchanges dont allow pages with sign-up boxes, so the way around this is to make another page and link it to the page with your sign-up box. Then put the link for whatever you are giving away into your Email ad or newsletter.

If you run ads, just put the link to your lead capture page in them.

Brian Beshore

Brian Beshore is a musician living and working in California. He attended the Peabody School of Music in Baltimore, Md. He has played and performed in many groups and in well known venues such as the Coach House in San Juan Capistrano, where he was in the opening band for Hunter S. Thompson. In the course of marketing his own CDs online, he has become an active internet marketer over the last few years.